Marvin’s Marvelous Mechanical Museum | Rebrand

Mar 11

Written By Emily Barca

This project focused on selecting an existing museum with the opportunity for a refreshed and modernized brand identity and developing a reimagined branding concept. Since this museum has a long name, my goal was to find a solution for creating a balanced logo that is engaging yet uncluttered and designed around a primary color scheme. I mainly focused on sketching multiple styles of logo marks to come up with my final design. The many iterations forced me to think more creatively, and I learned how to better approach the brand identity with unconventional thinking.

Brand Guidlines

Collateral

MARVIN Sign Mockup.png

MARVINS Shirtmockup.png

MARVINS Banner Mockup.png

MARVINS sticker.png

Initial Ideation & Exploration

View my full process work here.

Art Director: Scott Gladd

Designer: Emily Barca

Institution: PennWest University, Edinboro, PA

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