2052 Sapporo, Japan Olympic Bid | Brand Identity

Feb 5

Written By Emily Barca

This project aimed to design a bid for a future Olympics location and focus on what I, as the designer, believed graphic design would look like in 2052. Through my various iterations of sketches and research into Sapporo, Japan, I decided to fashion my mark after the landmark at the top of Mt. Moiwa. After trial and error, I chose to bring this logo to life by utilizing interacting gradients in a winter color scheme. To counteract the boldness of the mark, I used a thin typeface (Gravesend Sans) with tracking to balance the logo visually.

Collateral

SAPPORO Instagram.png

SAPPORO Hat Mockup.png

SAPPORO Subway Billboard.png

SAPPORO Bag Mockup.jpg

Initial Ideation & Exploration

View my full process work here.

Art Director: Scott Gladd

Designer: Emily Barca

Institution: PennWest University, Edinboro, PA

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